You have shown proficent understanding of issues surrounding audience, technology and institution. Your lacking a bit in your discussion of representation and could include more discussion of gendering and age specificlly. I.e. Did you ask a broad range of people so that you can truly say its a yoing peoples genre?
A couple of times you seem to infer knowledge about why you have done something i.e. you say the subject looks away from the audience and so this is appealing to potential DJ's. Why? Everything must be justified by your research somewhere. Im confused when you talk about ATM, are you saying your should be sold alongside it, or as part of it or? Do you have evidence of heavy drug use in this community and hence your design choices? If there is heavy use is it possible that by going to much down that road your exclding audience who like the tunes but dont use?
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