My Idea

My Idea

I have decided to make a Dubstep magazine. Dubstep has really taken the country by storm over the past couple of years, and it is seen by many as the new Drum and Bass. Also, as it is my favourite style of music and because of this I feel I would be best able to produce something that I know most about, and feel most passionate about. I also took the advantage of doing something that hasn’t been done before. There are not any solely Dubstep magazines. There is usually only feature inside DJ magazines. Therefore I thought this would give me a challenge. I have to try and make something that could rival something like ATM, but not aim it at the drum and bass fans. To show the current popularity of Dubstep I researched online. On Facebook alone since September 2009, 73,899 people have joined the page called ‘Dubstep’, showing its popularity. Comparing this to the Drum and Bass page which has 102,790 fans, however drum and bass first came out in 1996 whereas Dubstep has only recently sprouted as an off branch of drum and bass. One of the big reasons that Dubstep has become so popular is because of the producers changing from drum and bass to Dubstep. These producers include some big names like, Breakage, Noah D, Chase and Status, Icicle, and Chromestar, all obviously seeing Dubstep as the new Drum and Bass.

My target audience would be young music fans that are interested in the future of digital music. Literally this includes anyone that goes out to clubs, listens to the radio, even pop fans. Dubstep originated from the underground scene, it is still being played in underground nightclubs. However because of Dubstep’s new influence in the mainstream through songs like Skream – in for the kill (La roux), and Rusko – Remedy (little Boots), both massive pop songs, and the remixes were both in the charts. This is getting a lot more people listening to Dubstep, and its success is evident with there progression through the charts. Also the radio is helping it to be listened by more and more people through Mary Anne Hobbs’ radio show on a Thursday from 2-4.